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Pink Shirt Day

- February
Pink Shirt Day

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Pink Shirt Day

February 26, 2020

Wear PINK to symbolize that you do not tolerate bulling

Bullying is a major problem in our schools, workplaces, homes, and online. Over the month of February, and throughout the year, CKNW Kids’ Fund’s Pink Shirt Day aims to raise awareness of these issues, as well as raise funds to support programs that foster children’s healthy self-esteem.

Support the cause by buying your own PINK Shirt at any London Drugs location.  Proceeds help the CKNW Kids’ Fund.

History of Pink Shirt Day

Pink Shirt Day began in Nova Scotia in 2007 when two students, David Shepherd and Travis Price, took a stand against homophobic bullying after a grade 9 boy was harassed and threatened for wearing pink.

Below is a copy of the original article from the Globe and Mail.

“David Shepherd, Travis Price and their teenage friends organized a high-school protest to wear pink in sympathy with a Grade 9 boy who was being bullied [for wearing a pink shirt]…[They] took a stand against bullying when they protested against the harassment of a new Grade 9 student by distributing pink T-shirts to all the boys in their school. ‘I learned that two people can come up with an idea, run with it, and it can do wonders,’ says Mr. Price, 17, who organized the pink protest. ‘Finally, someone stood up for a weaker kid.’ So Mr. Shepherd and some others headed off to a discount store and bought 50 pink tank tops. They sent out message to schoolmates that night, and the next morning they hauled the shirts to school in a plastic bag. As they stood in the foyer handing out the shirts, the bullied boy walked in. His face spoke volumes. ‘It looked like a huge weight was lifted off his shoulders,’ Mr. Price recalled. The bullies were never heard from again.”

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